Web Pages vs Real World Objects
In Google, the objects we search for are Web pages.
But in Facebook, The objects we search for aren’t Web pages but instead virtual representations of real world objects: people, places and things.
Links Vs Likes
In Google, Top primarily being links from across the Web. Links, simple form, are like votes, helping Google decide which are the most popular pages to show for a particular topic.
But in Facebook, The connections are primarily Facebook Likes. Did such-and-such a person like a particular photo? A particular doctor? A particular restaurant? Those likes are the ties that bind the information in Facebook together.
Single Vs Multidimensional View
Google search can show you restaurants in San Francisco, a pretty much single dimensional view.
But in Facebook, it shows in multidimensional view, it can show you restaurants in San Francisco liked by your friends. Or further, those liked by your friends who actually live in San Francisco, as opposed to those who live elsewhere. Or those liked by your single friends, your straight friends, your gay friends, your friends who work for a particular company.
In Google+ Local, you can get something like this. It’ll offer to show you restaurants liked by your friends or liked by those similar to you. There are other types of refinements that can be done.
But you won’t get the incredible myriad of possibilities that Facebook Graph search allows….
• Restaurants run by employees of a particular cooking school
• Pictures by friends who live in London
• Friends who are friends with people who work for a particular company, say, all the people at Facebook who know people who work at Apple
• Product managers who have turned into company founders
• Movies that your friends like
Source: http://searchengineland.com/facebook-search-not-google-search-145124
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